This week we are studying the External Environment as a critical part of developing strategy. A PESTEL Analysis is one of the major tools you use in studying the external environment.
Open the attached file PESTEL Analysis Exercise.pdf
STEP 1 – Please perform a quick PESTEL Analysis and determine what the biggest risk is to each company. Your task is to determine the biggest PESTEL risk to each company and not necessarily a comprehensive analysis.
STEP 2 – Your team has $1 million to invest in these companies. You can invest in one, two or even all of them. Which ones would you invest in? How much of the $1,000,000 would you invest? You must hold the investment(s) for five years.
Post your initial responses by Thursday. At least two responses to other posts are required by Sunday.