Question 1: 


What does Lee mean by the term, “Triple-A Supply Chains?” Explain Lee’s use of this concept to explain how supply chains can give companies a sustainable competitive advantage.

What are the forces that prompt or cause movement along the Triple-A Supply Chain?

Do you have any personal experience with these forces operating in the Triple-A arena, either with your firm or among your firm’s suppliers or customers? Please elaborate

Question 2:

Fisher essential says that based upon product types–functional or innovative—supply chains require either an efficient or responsive supply chain or risk being mismatched. Do you agree or disagree with Marshall Fishers viewpoint? Please explain your position.

He also implies that there is a trade-off between an efficient and a responsive supply chain. Do you agree? Explain