Although cable and satellite television reached market saturation decades ago, they are now seeing their market shrink with the phenomenon of cord cutting, as people cancel both services and instead use over-the-air digital broadcast stations, and streaming services like Netflix or Hulu, for their entertainment programming.
Using the CSU-Global Library to conduct scholarly research, perform an analysis of the contributing factors of cord cutting:
What contributed to this trend culturally and economically? What are the drawbacks?
What role does generational identity play?
What media effects theory could you use to explain this trend and why?
What do you predict for the cable and satellite industries in ten years and why?
Your well-written paper should meet the following requirements:
Feel free to use the readings from this or any other module, in addition to incorporating at least two to three scholarly sources not used in this course.
Make your paper 3-4 pages in length, not including the cover and reference pages.
Format your document according to the APA