Week 3 Discussion 1 “Marketing Channel Strategy” Please respond to the following: Evaluate the elements of a strong marketing channel strategy to determine what element of the strategy might cause the strategy to fail. Choose a company of your c

Week 3 Discussion 1 “Marketing Channel Strategy” Please respond to the following: Evaluate the elements of a strong marketing channel strategy to determine what element of the strategy might cause the strategy to fail. Choose a company of your c

Week 3 Discussion 1

“Marketing Channel Strategy” Please respond to the following:

    Evaluate the elements of a strong marketing channel strategy to determine what element of the strategy might cause the strategy to fail.
    Choose a company of your choice that operates its own logistics and one that likely outsources its logistics functions. Comparing the two, discuss how the two companies approach their marketing channel strategies.